Recognizing Marketing’s Finest
FIFTY INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2020 CONTEST
Judging for tED magazine’s 2020 Best of the Best Marketing Awards Competition took place in late April and, for the first time in the competition’s history, over Zoom. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 50 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.
LITERATURE/SELLING TOOL /
Distributor Less Than $100M
Standard Electric Supply Co.
Vertical Market Brochures
Standard Electric Supply Co. worked with its engineering directors as well as its suppliers with a vertical focus to create a visual representation of its offering across four vertical markets: waste/wastewater, food and beverage, material handing, and IIoT. In addition to print and digital collateral, the company conducted “confabulations” (meetings where experts and novices alike came together to share knowledge and ask questions) with the account manager on each topic.
FROM THE JUDGES: “Very useful marketing tools presented in a visually appealing and well-branded way.”
Distributor $101M to $400M
Schaedler Yesco Distribution
Real Life Experience. Real Life Solutions.
Part of Schaedler Yesco Distribution’s branding initiative included updating the look and feel of its literature and sales tools. From a visual standpoint, the goal was to create a clean, simple, modern look that could be translated across a number of tools. The messaging was designed to be equally simple: Real life experience. Real life solutions. This simple statement tells the story of the company’s longevity, the knowledge and value of its specialists, and how that translates into solutions that work.
FROM THE JUDGES: “This accomplished the goal with a really clean and modern look. It also has a nice campaign feel that covers the watershed in terms of their markets.”
Distributor $401M to $700M
Summit Electric Supply
Lighting Control Training Series
Targeting customers who seek lighting and lighting controls guidance, Summit Electric Supply hosted five lighting and lighting control seminars across Texas during the fall of 2019. Participants walked away with a current code review summary booklet, new lighting product information, knowledge of how the latest lighting controls relate to energy codes, and a cell phone number for a Summit lighting controls specialist.
FROM THE JUDGES: “Very clean and kind of refreshing. The topic can be a little intimidating, but this makes it non-threatening—and even welcoming.”
Distributor $401M to $700M
OneSource Distributors
EV Charging Solutions
As part of its effort to position itself as a leader in the EV charging space, OneSource Distributors created selling tools for its sales team that included an animated and live-action video that was used in social media, on the company’s website, and in website pop-up advertising. The sales tools also included a web landing page, downloadable literature, and a California rebate reference guide.
FROM THE JUDGES: “The video was both compelling and entertaining and the printed pieces had clean layouts and strong photography. I also liked that there’s an entire page of rebate information by geography. They did an excellent job of promoting it across multiple media.”
Supplier Less Than $250M
Light Efficient Design
Solera Solar Lighting
The Solera Solar Lighting brochure was launched in 2019 to introduce the marketplace to a new line of solar light fixtures and kick off the launch of a new brand for Light Efficient Design: Solera Solar Lighting. Meant to open the eyes of readers to the world (or city) of possibilities with these new solar light fixtures, the brochure’s cover welcomes them to a “solar city” and, when opened, the full three-panel width walks them through a multitude of installation locations around “Anytown USA.”
FROM THE JUDGES: “The images are wonderful. And they are billing their products as efficient—and the way this brochure is laid out is very efficient.”
Supplier More Than $250M
Hubbell Wiring Device—Kellems
Safety eTour
The Hubbell marketing team created literature and selling tools that can be used individually or as complements to one another, depending on the types of conversations its sales teams are having with customers about Hubbell’s commitment to safety. Among the tools created was a 360° interactive Safety eTour that walks users through a modern industrial environment and illustrates how and where Hubbell safety solutions can be used to promote safe workspaces.
FROM THE JUDGES: “Easy to navigate, very smooth to use with good customer information. It’s very comprehensive and covers all the questions.”
Tagged with Best of the Best, marketing