Electra Sales Announces Expansion Plans

IRVING, Texas — Electra Sales announced that it is expanding into Arkansas, Western Tennessee and Northern Mississippi. Electra Sales’ coverage area previously included North Texas, East Texas, West Texas and Oklahoma.

“We are very excited to expand into this new territory,” said Electra Sales principal Bob Easterlin. “We have an excellent partner in Arkansas, Joel Newman, who shares Electra Sales’ core values of customer service, integrity and innovation.”

Electra Sales of Arkansas will represent some of the electrical industry’s most respected brands including Kraloy, Philips, Picoma, Priority Wire & Cable and Western Tube. Additional manufacturer announcements are expected in the coming months.

“Electra Sales has a long-standing reputation for providing exceptional service and creating tremendous value for its manufacturer and distributor partners,” said Newman. “We look forward to continuing that tradition here in Arkansas.”

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