Recognizing Marketing’s Finest
Here, we present all of this year’s winning submissions, highlighting a different category each week.
WEBSITE /
Summit Electric Supply
New summit.com
Summit’s website, summit.com, was relaunched to better connect with its audience, applying the StoryBrand framework to the Homepage, Solutions, Who We Are, and Careers sections.
The redesign aimed to make the website more engaging and easier to navigate, encouraging users to explore the company’s offerings and easily find the products and solutions they need.
“A secondary objective was to implement a CMS that allows our marketing team to create robust landing pages and microsites on the fly while maintaining the overall website’s look and feel” was written on the entry form. “The ability to create these pages is central to Summit’s digital-first strategy, providing a campaign landing spot for prospects and current customers viewing content from email, SEM, paid and organic social, and display ads.”
Prior to writing any copy for the new website, Summit conducted a six-month market research project collecting more than 600 survey responses and 25 face-to-face interviews to understand customers’ pain points and clearly define the customer journey.
“This redesign goes beyond simply the visual and organizational aspects of a website,” said the judges. “The site looks clean, is modern, and is in keeping with today’s website best practices.”
OneSource Distributors
Total Renewable Solutions
While OneSource previously offered separate solutions for solar, EV charging, battery storage, and other renewable energy, the solar and energy teams were separate. In 2023, to help serve its customers better, the company developed Total Renewable Solutions (TRS), which encompasses all of its products and services related to solar and renewable energy.
“Our objective was to brand TRS as a comprehensive but easy-to-understand set of services and solutions that encompass everything our
customers need to install and use renewable energy” was written on the entry form.
The marketing team created a TRS section on the OneSource website that consists of a main page with subpages for Solar Solutions, EV Charging Solutions, Battery Storage Solutions, and the Energy Project Team.
Literature and banners were created to drive customers to the new web pages. Additionally, customers were introduced to it at a TRS-branded booth at the Intersolar trade show in San Diego, and a video, an email campain, and social media posts were created to drive customers to the site.
“This is a very consistent campaign across all elements and the website plays an integral part,” noted the judges, adding that they appreciated the “large text and generous spacing.”
Solais Lighting
Solais Website Launch 2023
Having seen a shift over the years where clients wanted more than product performance, Solais shifted its R&D strategy to include client feedback and found that aesthetic was a bigger part of the conversation than they were emphasizing originally.
“To meet those needs, over the past few years we have revamped our entire core product line of trackheads, recessed multiples, pendants, and downlights while also adding three new track systems to our product offerings” was written on the entry form. “Along with all the product launches to meet this shift in expectations, our website and other marketing needed to make strides with the same approach.”
Understanding the importance of making informed decisions in architectural and design projects, Solais added UX/UI features (such as product feature filtering, search functions, and mega menus to facilitate how different clients use its products) and built a dynamic “Product Code Configurator” with real-time logic to make specification and sales seamless.
“This is a clean, modern, attractive site that’s easy to navigate and pleasant to browse,” noted the judges.
Atkore
Atkore.com Launch
Atkore consolidated 30-plus separate websites into a single cohesive platform and collaborated with cross-functional teams and external partners to leverage a PIM to feed content into the site.
“Our goal was to orchestrate moving pieces together to streamline the next-generation atkore.com experience into one robust and harmonious process for customers” was written on the entry form.
A prelaunch email was sent to the customer database that included possible customers, legacy partners, and BIM users; a waitlist was created to generate prelaunch excitement; and a video was created for LinkedIn to promote the launch of the new and improved website.
“This is a great example of integrating many disparate websites and tools into one place to better serve customers,” said the judges, adding, “Love the action-oriented, strong headlines supported by video testimonials plus product-in-use visuals.”
SELLING TOOL – Honorable Mention
Robroy Industries
Rocket Rack Website
Tagged with Best of the Best, marketing awards