2025 Best of the Best Winners: Selling Tool

Recognizing Marketing’s Finest

Here we present all of this year’s winning submissions, highlighting a different category each week.

SELLING TOOL /

Granite City Electric
Residential Lighting Bestsellers Catalog

Granite City Electric’s Residential Lighting Best Sellers Catalog was designed to create a straightforward shopping experience for customers, promote its lighting showrooms, and attract new customers.

Promoted via email and on social media, the catalog features 1,500 full-color prints and QR codes that link to each category. It was displayed at all 32 branches, with free digital flip books available for download.

The judges praised the “clever use of QR codes and digital version” and noted that “the visuals are clean, the pages are elegant, and even the table of contents is well designed.”

OneSource Distributors
Spanish Language Literature

With more than 25% of the population in its Southern California region native or fluent Spanish speakers, OneSource Distributors wanted to create sales materials that would be inclusive and easier for Spanish-speaking customers to reference.

After polling the sales team to determine which materials should be available in Spanish, the marketing team (one of whom has degrees in communications and journalism from a Spanish-speaking university) translated the materials, which were made available in both hard-copy and digital versions.

The judges called this a “great idea with nicely designed materials” and added that the literature “demonstrates to OneSource customers that the company ‘gets’ them and wants them to feel comfortable and at home.”

Keystone Technologies
Portable Cabinet

The marketing team at Keystone Technologies was presented with a dilemma: With hundreds of products and thousands of SKUs, trade shows
can be a bear. What products do you bring? How can you possibly show off even a small sample of Keystone lamps, fixtures, controls, and power supplies in a 10×10´ space? And how do you design something that can fulfill the demands of regional trade show exhibits while staying within budget and remaining cost effective in the long term?

The answer: two-wheeled, fully wired cabinets that are 10´ by almost 7´ when opened. Each cabinet contains more than 50 fixtures and lamps and an iPad for programming.

Stored at the company’s Philadelphia headquarters, the cabinets are shipped to trade shows in a special crate that contains its very own ladder and toolkit. At the site, they’re rolled out, opened up, and plugged in in less than 30 minutes.

Calling the cabinets “a creative solution to an ongoing challenge,” the judges proclaimed them “smart and effective” and “an excellent example of a selling tool.”

Atkore
PVC Junction Box and Conduit Hub Sample Box

The Atkore marketing team set out to design a sample box that would fulfill the dual role of educating sales agents on the features and benefits of the PVC Junction Box and Conduit Hub while also providing an elevated sample display to share with customers.

The box design included a video player in the lid so that, upon opening, the product introduction video began playing. As customers removed the samples and handled them, the video provided an overview of product features and benefits.

The box design also included key messaging that outlined the innovative features of each product, and the outside was Atkore green to emphasize branding as well as to serve as an attractive product stand for events.

Boxes were shipped to more than 300 electrical agents. Emails sent to the recipients let them know the box was coming and provided links to product collateral. The boxes were also utilized to display the Junction Box and Conduit Hub at the 2024 NECA Show.

“Everyone loves getting a box in the mail, but sending a heads-up email was a good idea because unexpected boxes can also be scary,” said the judges. “The video does not disappoint! It really caught my attention and did a good job of describing the product benefits.”

nVent
Virtual World

The nVent marketing team sought to provide a unified platform where users could easily discover products and solutions that met their needs, streamlining product selection while enhancing customer experience and efficiency.

A wireframe content map served as the structural foundation of the platform, outlining user pathways, defining content hierarchy, and incorporating technical specifications for a seamless user interface. Detailed 3D images—produced using advanced modeling software—showcased various industries with precise dimensions and textures. These visuals followed a signature design style featuring grey and red highlights, enhancing brand recognition and enabling users to quickly interpret key elements.

To enhance user interaction, dynamic elements such as clickable hotspots, animations, and responsive layouts were integrated using
advanced frameworks and adaptive design techniques. A robust product discovery feature, powered by intelligent algorithms and filtering mechanisms tailored to product brands, was implemented to help users effectively narrow down their options. Finally, deep-linking functionality seamlessly redirects users to specific website pages for smooth navigation and easy access to relevant resources.

“These virtual tours are highly engaging,” said the judges, who also appreciated the color choices, “which make products easy to find.”

SELLING TOOL – Honorable Mention

The Reynolds Company
Industrial Control Quick Guide

Acuity Brands
Care City