RUEIL-MALMAISON, France — Schneider Electric announced it has signed an agreement with Amaury Sport Organization (ASO), to extend its title sponsorship of the Paris Marathon for another three years.
The start of this year’s Schneider Electric Paris Marathon, the 40th anniversary of the race, will take place on April 3, 2016, on the Champs-Elysées. It is a prestigious event that reflects the values of Schneider Electric.
With the extension of the sponsorship to 2019, Schneider Electric and ASO are focused on expanding from the most connected marathon to the most sustainable. Schneider Electric will work with ASO to make the race the first carbon-neutral marathon. To start, Schneider Electric will compensate 50% of the carbon emission of the 40th edition of the race through carbon credits generated in Kenya thanks to the Hifadhirural energy savings project developed by Livelihoods. Schneider Electric and ASO are planning to make the Marathon Carbon neutral within two years.
“At Schneider Electric, we are proud to be the title sponsor to the Marathon de Paris and to be associated with one of the most popular sporting events in the world,” said Jean-Pascal Tricoire, Chairman and CEO Schneider Electric. “We support the value of performance, resilience and team spirit that prevails within marathoners. We also endorse and support the ambition of the Schneider Electric Marathon de Paris to become carbon neutral by 2018.”
Tagged with Schneider Electric, tED