Recognizing Marketing’s Finest
FIFTY INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2020 CONTEST
Judging for tED magazine’s 2020 Best of the Best Marketing Awards Competition took place in late April and, for the first time in the competition’s history, over Zoom. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 50 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.
DIGITAL/SOCIAL MEDIA /
Distributor Less Than $100M
Warshauer Electric Supply
Big Laughs and Small Bites
The Lighting Design Center, a wholly-owned subsidiary of Warshauer Electric Supply, hosted an industry networking event filled with great food, drinks, and lots of laughs. The event was promoted through social media, where each day a post or 24-hour viewable story was published. The night was recorded and made into a three-minute recap on YouTube, ensuring that anyone who missed it would still be able to experience the night.
FROM THE JUDGES: “They hit their intended audience: designers and stylish people. With the wine, valet, high-
end gift bags…they targeted wisely. It is a good way for them to get in with the designer community.”
Distributor $101M to $400M
Springfield Electric Supply
GE LED HID
In an effort to increase sales of GE LED products (with a focus on tubes and HID replacement), Springfield Electric Supply utilized both organic content and repurposed vendor content to create landing pages, blog posts, and retargeting and LinkedIn ads pointing to the company’s website. Handouts were also distributed to branches for counter display to complement the digital efforts and e-blasts were sent to current customers.
FROM THE JUDGES: “Great product info with a good focus on LEDs. I love the ‘questions to ask before the sale’
tool. Overall good content and use of resources made a real impact on sales and generated excellent metrics.”
Distributor More Than $700M
Border States Electric
Veterans Campaign
Border States Electric wanted to do something special to express its gratitude and honor its 100-plus employee-owners who are also military veterans. Over the month of November, the 13 veterans’ stories were posted on the company’s intranet and hashtags were used on social media outlets to tie the campaign together and gain more exposure with other veterans. The company also held a series of giveaways, created a blog to honor veterans, and made a donation to the Wounded Warrior Project.
FROM THE JUDGES: “A very appropriate use of the social media channel for what they wanted to communicate. It was very powerful and humanized the company.”
Supplier Less Than $250M
Intermatic
Holiday Lighting Success Stories and Best Practices
Using a blend of customer success stories, practical tips, and product information, the Intermatic team sought to
create a multifaceted digital campaign that highlighted the benefits of pairing holiday lights with Intermatic solutions. Through a mix of videos, best practices articles, emails, and social media posts, the team reinforced key messages. The centerpiece of the campaign was an in-depth customer profile, which saw more than 100,000 views across all digital channels.
FROM THE JUDGES: “Very well done with excellent results. Strong customer testimonial. Very timely, so perfect for the social media platform.”
Supplier More Than $250M
Legrand North America
Smart Lighting Digital Media Campaign
In an effort to increase awareness of the Smart Lighting product line, identify and target key audience segments, drive page views to landing pages, re-engage website visitors, and develop repetitious impressions, Legrand’s marketing team developed a multifaceted digital campaign that ran from May through December with different elements activating at different times throughout. Elements of the campaign included PR, social, programmatic display, search, retargeting, and digital influencers.
FROM THE JUDGES: “Legrand really knows digital marketing! They understand how it works, they understand targeting, and they use the tools to their best advantage.”
Tagged with Best of the Best