ARLINGTON, Va. — IDEA has announced its new Technology Affiliate Snap36 and its addition to IDEA’s Affiliate Program. Snap36 specializes in high volume, cost-effective 360°/3D product imagery. Snap36’s product content creation services and equipment are marketed throughout North America. This immersive and interactive 360°/3D photography will now be accessible and affordable for IDEA manufacturers and distributors, creating a one-stop shop for all desired and required product image assets.
360°/3D imagery allows prospective buyers to virtually pick up products, spin them around, and zoom in to see important details to ensure they are purchasing the right product, the first time, every time.
“Snap36 can provide our clients with the opportunity to optimize product pages which is crucial to drawing in customers and triggering sales,” says IDEA’s President and CEO, Paul Molitor. “This service provides enhanced capabilities in an eCommerce world.”
“Allowing customers to view all angles of a product online and see exactly what they are buying creates confidence and trust,” explains founder and CEO of Snap36, Jeff Hunt. “Product pages are the eCommerce equivalent of a sales associate and are the most important piece of real estate on any manufacturer, supplier or distributor’s eCommerce site.” The services and equipment provided by Snap36 will help IDEA’s distributors and manufacturers achieve the quality and quantity of product images that customers desire when discovering, researching, and purchasing products online. This service is important for distributors who are embarking on eCommerce, customer experience, or mobile optimization projects to ensure they develop the best 360° digital content capabilities.
As eCommerce continues to grow, IDEA is looking forward to developing 360°/3D content standards for the industry.
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