BURLINGTON, Mass.—Yusen Associates, a New England-based Electrical Manufacturers Representative since 1927, is excited to announce our expansion into the Upstate New York territory. The newly formed Syracuse, NY-based division will be called Yusen-NY.
Yusen-NY’s Regional Manager will work directly for Joe LiPuma, President of Yusen Associates. The division will have a locally-based outside sales team in each major market.
Starting June 2023, Yusen-NY will represent Lutron Electronics, MaxLite Lighting & Panasonic Ventilation. Another major manufacturer to be announced later this month.
“We are excited to represent four premier manufacturer brands in a well-established territory,” said Joe LiPuma, President of Yusen. “We have represented these four manufacturers for more than a combined 85 years in the 6-state New England Market, with over 96 years in business. With the current Distributor, Manufacturer & Rep consolidation, this expansion is a natural progression for Yusen. We are looking forward to working with the strong Electrical Distribution network in Upstate New York. We understand the need for a local sales force and are fully committed to that. One of Yusen’s value propositions has always been the ability to have knowledgeable salespeople to regularly visit branch locations. We will do the same in Upstate New York.”
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