Just about every lighting manufacturer uses reps, simply because it allows them to expand their reach without having to expand their own sales staff. The guys from the “Get A Grip On Lighting” podcast are also lighting distributors, so they have plenty of experience with manufacturer’s reps. Some of those experiences are positive. Some aren’t.
In this episode, they talk about what they want in a lighting manufacturer’s rep, what frustrates them, and their expectations.
Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
Tagged with Get A Grip On Lighting, lightED, podcast