SHANGHAI, China—ams OSRAM (SIX: AMS) has launched a China Development Center (CDC), aimed at driving business growth and technological innovation within Greater China. The CDC organization is part of the CMOS, Sensors, and ASIC (CSA) business unit of the ams OSRAM Group, with technical support and system solution development as its core, combines experts on product marketing, system solution engineering, application engineering and supply chain innovation, and it is vital for boosting business development and revenue growth in Greater China.
Jose Vinau, Vice President and Head of the CDC at ams OSRAM, said: “Establishing the CDC represents a key initiative in ams OSRAM’s ongoing commitment to the Chinese market and enhancing service to our customers here. It will allow us to react more quickly to market shifts and strengthen our competitive position in the fields of lighting, sensing, and visualization. As the leading edge of ams OSRAM’s innovation efforts in China, the CDC will deliver a more comprehensive, in-depth, and rapid service experience to Chinese customers, enabling them to accelerate project implementation and achievement.”
The CDC team maintains close contact with customers to promptly address frontline challenges and relay key market technologies, trends, and product needs. It will be instrumental in bridging to the R&D development teams and identifying innovation partners and technologies in the region, all to better address the needs of the customers by developing comprehensive solutions and providing enhanced technical support that allows for maintenance of technical leadership. The organization is set to open offices in Shenzhen and Shanghai, integrating several critical business sectors and product lines, focusing on three core pillars:
Business Development – Market execution and technical product marketing support. The team will keep a close eye on market trends, devise go-to-market strategies, and offer technical support to the sales team to drive market growth.
Application Engineering – Providing technical support to customers, including hardware and advanced algorithms and AI to meet market needs, such as demonstration platforms and reference designs.
Supply Chain Innovation – Enhancing partnerships with local suppliers and optimizing supply chain management to boost flexibility and responsiveness.
In China, for China – China’s dynamic and rapidly growing market presents an attractive opportunity for CDC to leverage its expertise and drive innovation. The company’s commitment to enhancing everyday technology experiences aligns perfectly with the needs and aspirations of Chinese consumers. With a strategic focus on supporting the mass market business demand creation and expanding opportunities, CDC is set to explore a wide array of mass market applications such as Time-of-Flight (ToF) technology, blue laser application, and laser projection solutions.
With remarkable design wins in some key customers, CDC continues to set new standards for business excellence and to demonstrate its leadership in sensor technology:
Smartphone Sensors: CDC has successfully secured multiple design wins for its advanced sensors in the highly competitive smartphone market. These cutting-edge sensors enhance the functionality and user experience of the latest smartphones, offering superior performance in areas such as camera optimization, light balancing, and augmented reality applications.
Computed Tomography (CT): In the medical imaging field, CDC has achieved notable success with its sensors for CT systems. These high-precision sensors improve image quality and diagnostic accuracy, contributing to better patient outcomes and more efficient healthcare services. CDC enables innovation of the Chinese customer in CT sensor technology and helps customers demonstrate its commitment to advancing medical technology and improving global health.
Automotive Position Sensors: CDC has also made significant strides in the Chinese automotive industry with its position sensors. These sensors play a critical role in enhancing the safety and performance of modern vehicles. By providing accurate and reliable data for various automotive applications, including advanced driver-assistance systems (ADAS) and autonomous driving, CDC’s sensors are helping to drive the future of transportation.
The CDC will strengthen ams OSRAM’s leadership position in the Chinese market while driving the company’s global growth. In the future, by seamlessly integrating market knowledge with technological innovation, the CDC will be key in adapting ams OSRAM’s operations to the local environment, helping customers foster more innovations.