MINNEAPOLIS – In response to the growing demand for better energy solutions and properly implemented lighting controls, the National Association of Innovative Lighting Distributors (NAILD) is thrilled to unveil its groundbreaking new training program: Lighting Specialist in Controls.
This immersive, online, and in-person experience is designed to elevate the careers of lighting and sales professionals, offering an exclusive opportunity to:
- Master sales techniques that drive success in the fast-evolving world of lighting controls
- Unlock new revenue streams by adding value to every project
- Strategically stock the latest, most in-demand lighting control equipment
- Develop winning procurement and sales strategies to stay ahead of the competition
- Provide ongoing support for both contractors and customers, ensuring long-term success
Attendees will be able to select from one of three specializations: Design, Distribution, or Installation.
This transformative program is co-created by C. Webster Marsh, owner of Penumbra Controls and co-host of The Lighting Controls Podcast, Darren Lapsley, Founder and CEO of Mameluke Sales and Leadership, and Chris O’Shea, Head of Marketing and Business Development at Control Force.
The training program will offer a new certification to lighting and sales professionals, endorsed by top brand names, and supported by the Lighting Controls Association. The first class kicks off at the Dallas Market Center June 16-18th, conveniently ahead of Lightovation Summer 2025. Elevate your expertise, enhance your business, and lead the charge toward the future of lighting controls! Don’t miss this opportunity to stay ahead in a rapidly changing industry.
For more information, and early registration contact the NAILD office at info@NAILD.org or go to https://www.penumbracontrols.com/naild to pre-register.
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