Light Efficient Design Names New Chief Commercial Officer

Light Efficient Design is excited to announce the promotion of Doug Knebelsberger to Chief Commercial Officer (CCO).

In his expanded role, Doug will continue to lead the company’s sales and marketing teams while also assuming responsibility for supply chain and operations. This strategic alignment is designed to more closely integrate inventory management, production, and go-to-market execution, enabling the company to better meet customer demand and service expectations.

“This organizational alignment brings our supply chain, inventory, and production closer to the marketplace,” said Tim Taylor, Chief Executive Officer. “By having these teams work more collaboratively, we are positioning the company to deliver the highest levels of service to our customers.”

Knebelsberger has been a key leader at Light Efficient Design for more than a decade, beginning his career with the company as a District Sales Manager. He has led the Sales organization for the past four years and the Marketing organization for the past seven, playing an integral role in shaping the company’s growth strategy. In 2019 Doug was named to tED magazine’s 30 Under 35 list, and in 2020, with Doug’s leadership, the LED marketing team was awarded three Best of the Best marketing awards, winning five total. Also in 2020, Doug completed the NAED Leadership Development program and has served on three different committees, including NAED’s LEAD Conference Planning committee, NAED’s Adventure Conference Planning Committee, and was named to the Board of Directors of NAILD as a vendor member.

“I’m excited and grateful to share that I’m starting a new position as Chief Commercial Officer (CCO) at Light Efficient Design!” said Doug. “My focus remains the same — delivering a best-in-class customer experience — amplified by a tighter alignment across commercial, operational, and supply chain functions. By bringing these teams together, we’ll accelerate innovation and deliver even more unique, reliable solutions for our customers.”