ROSELLE, Ill. — Electri-Flex Company has been recognized as a top ranked manufacturer for product data quality by IDEA Connector. The ranking reflects Electri-Flex’s continued investment in accurate, complete digital product content that helps distributor partners across North America and beyond find, list, and sell its products online with confidence. Through its ongoing collaboration with IDEA Pro Data Services and participation in ETIM North America, Electri-Flex has expanded and standardized product information across its Liquatite® flexible conduit portfolio.
Top Manufacturer in IDEA Connector Product Data
Electri-Flex achieved an overall ecommerce data health score of 86 out of 100, currently the highest of any manufacturer in IDEA’s ecommerce data quality assessment. The score measures how complete, accurate, and useful a manufacturer’s product content is for the customer buying experience and reflects the company’s commitment to providing complete, accurate, and compelling product content that supports distributor ecommerce initiatives, enhancing the customer buying experience.
“Electri-Flex Company has earned the top manufacturer ranking in IDEA’s internal ecommerce data quality assessment,” said IDEA. “Through its ongoing partnership with IDEA Pro Data Services, Electri-Flex continues to strengthen and validate the trusted product content it syndicates to distributor partners, helping ensure products are easier to find, evaluate, and purchase in today’s digital marketplace.”
ETIM Classification
A major component of Electri-Flex’s product data strategy has been classifying Liquatite® products using ETIM classifications, the internationally recognized standard for organizing and sharing product information utilizing a consistent framework. ETIM gives manufacturers, distributors, contractors, engineers, and ecommerce platforms a common language, so product details stay consistent.
By standardizing product descriptors and terminology, ETIM helps improve data quality and accuracy, reduce the need for manual data normalizing by distributors, and enable more efficient product discovery throughout the supply chain. Electri-Flex continues to support ETIM adoption through its participation in ETIM North America and its ongoing efforts to classify and enhance product data across the Liquatite® product family.
“By joining ETIM North America and adopting the ETIM standard, Electri-Flex can meet the expectations of our multi-national trading partners who are increasingly expecting ETIM-classified data from their suppliers,” states Brock Klein, Vice President of Sales and Marketing. “With the ETIM structure, we can easily communicate our product information consistently, and in different languages, without having to translate it ourselves.” He added, “we recognize that the entire electrical ecosystem is undergoing a digital transformation, so by supporting ETIM, we can be a leading enabler for that transformation.”
Electri-Flex’s ETIM implementation also supports alignment with commonly used industry classification structures such as UNSPSC and IGCC-related product data frameworks, helping distributors navigate increasingly complex digital commerce and procurement environments.
Distributor-Focused Product Content
Among the initiatives Electri-Flex has implemented is the adoption of IDEA’s Ecommerce Product Title. Developed to help distributors present product information in a clear and consistent format, these enhanced titles consolidate key attributes into a concise, customer-friendly description. These titles help customers quickly identify products and make informed purchasing decisions while improving online searchability.
Additional investments include the addition of list pricing, expanded compliance and certification information, enriched technical specifications, and updated Harmonized Data Model (HDM) attributes. Product records now include additional details such as weight, bend radius, inside and outside diameters, and other performance characteristics frequently used by engineers, contractors, specifiers, and purchasing professionals. All of IDEA Connector product data is duplicated across AD eCommerce, so distributor partners across the industry will have access to the same data.
As digital commerce continues to evolve throughout the electrical industry, Electri-Flex remains committed to delivering accurate, accessible, and standardized product content that supports distributors, contractors, engineers, and end users across every stage of the buying journey.
Tagged with Electri-Flex, ETIM NA, IDEA