At the NAED Eastern Region Conference, Jim Pancero headlined a session entitled “Selling Services to Increase Your Competitive Advantage…and Maybe Even Your Profitability.” Below, the last of five videos of his presentation. Click the links below the video to watch the other segments.
Jim Pancero talks about the question of timing. There is a right time and a wrong time to start charging for value added services. What do you have to do before you can start charging for those add-ons?
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