MOONACHIE, NJ – Bulbrite hosted the grand opening of their new showroom and educational training center at the 2015 International Dallas Lighting Market. The new Bulbrite showroom is located in the Dallas Market Center, World Trade Mart #3525. The new showroom showcased a new look and feel for the company as well as expanded educational capabilities. BULBRITE is a leading supplier of innovative, energy-efficient light source solutions and the premier educational resource for lamping technology.
The grand opening of the new Bulbrite showroom kicked off a company-wide initiative to re-align their brand to their corporate values and culture. The entire company was included in the explorative stages of the process to discover a new direction for the brand. The look of their new Dallas showroom gives a glimpse into the company culture – “fun with a focus on education.”Some interesting features included a dry erase wall where guests tagged goofy images and company logos, a wall-to-wall photo installation introducing various members of their team living the company values, and an interactive educational wall. Most popular among showroom visitors was the educational wall which illustrated and explained various lighting concepts in a direct and easy way to understand.
Also highlighted throughout the space was the “Bulbrite Promise.” The “Bulbrite Promise” is a company-wide commitment to the customer focused on innovation and quality, education and creating an amazing customer experience. Customers who visited during the show were introduced one on one to the tenants of the promise and how the promise would positively impact their individual experience with Bulbrite.
The company will continue to roll out their new look throughout the year and focus all of their efforts on delivering the “Bulbrite Promise”to all customers, every day.
