MEXICO CITY, Mexico — AD México is proud to announce the successful conclusion of the 2024 Procurement and Marketing Summit, held on July 10-11, 2024, at Barceló Reforma in Mexico City. The event brought together 113 procurement and marketing professionals from 47 companies, providing a platform for insightful discussions, strategic networking, and collaborative opportunities.
The two-day event kicked off with the AD México Divisional Board meeting, followed by a warm welcome and a series of engaging roundtable sessions focusing on procurement, marketing, and supplier partnerships.
“The 2024 Procurement and Marketing Summit was a remarkable success,” stated Juan Carlos Zacarias, Vice President of AD México. “This was the second year since its inception, and our goal was to create a dynamic forum where industry procurement and marketing leaders could share insights and forge meaningful connections. The level of engagement and the quality of discussions exceeded our expectations, underscoring the importance of such events in driving industry innovation and collaboration.”
In addition to roundtable discussions, the agenda featured one-on-one meetings that provided attendees with ample opportunities for procurement and marketing leaders from member organizations to dive deep into specific topics and foster partnerships with sales leaders from AD supplier organizations. Highlights of the event included formal and informal networking opportunities, which set a positive tone for the collaborative spirit of the summit and allowed attendees to further discuss takeaways and plan future connections.
“The success of this summit is a testament to the strong desire to bring together like-minded individuals in specific functional areas and industries to collaborate with one another,” said Eduardo Berner, Chief Financial Officer from BRICOS and Chairman of the AD México Divisional Board. “We are committed to supporting our members and supplier partners through initiatives like this that foster knowledge sharing and industry growth. We look forward to building on this success and continuing to drive positive change in the Mexican market.”
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