MONTERREY, Mexico – Bricos is proud to announce significant changes to its leadership team to propel strategic growth.
Alejandro Berner, who has served as Sales Vice President for the past 17 years, will transition to the role of Vice President of Strategic Expansion. Emilio Cuervo, formerly the National Sales Manager, will step into the position of Sales Vice President.
Under Alejandro Berner’s visionary leadership as Sales VP, Bricos achieved remarkable growth, expanding its operations fivefold. Berner’s innovative strategies and commitment to excellence have been instrumental in establishing Bricos as a trusted partner for contractors and industrial companies across the region. His contributions to the electrical distribution industry have been widely recognized, including being named to tED Magazine’s 30 Under 35 in 2017. In his new role as VP of Strategic Expansion, Berner will focus on spearheading growth initiatives beyond the company’s current markets, ensuring Bricos continues to thrive and adapt in a rapidly evolving industry.
Taking the helm as Sales VP, Emilio Cuervo brings a wealth of experience and a proven track record of success. Since joining Bricos in 2020, Cuervo has been instrumental in strengthening customer relationships, enhancing supplier partnerships, and fostering a culture of excellence within the sales team. His leadership, customer-centric approach, and ability to drive results have earned him high regard within the company and the industry. As Sales VP, Cuervo is poised to build on Bricos’ legacy of success and drive continued growth in its core markets.
“This is an exciting time for Bricos as we position ourselves for the next phase of growth,” said Enrique Berner, Executive Director of Bricos. “Alejandro’s contributions have been monumental in shaping who we are today, and I have every confidence that his strategic vision will open new doors for the company. At the same time, Emilio’s leadership and dedication make him the perfect choice to lead our sales team into the future.”
With these leadership changes, Bricos reaffirms its commitment to delivering exceptional value to its customers and partners while embracing opportunities for innovation and expansion.
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