MOONACHIE, NJ – BULBRITE has launched an in-store merchandising and display contest, encouraging showrooms to build the most creative and eye-catching display for the new Nostalgic Fixture Collection. Now through August 30th, participating sales reps and showroom owners will form teams to create a unique, custom nostalgic fixture display focusing on pairing fixtures and bulbs for maximum sales opportunities with consumers. BULBRITE is a leading supplier of innovative, energy-efficient light source solutions and the premier educational resource for lamping technology.
The new Nostalgic Fixture Collection features 3 Nostalgic Pendants and 3 Nostalgic Sconces with authentic vintage design elements in three styles: bare, mirrored shade and cage. The new line supports Bulbrite’s popular Nostalgic Collection of bulbs, the largest collection of vintage bulbs on the market, and gives showrooms the opportunity to promote the bulbs with a fixture designed to carry that style.
The grand prize winner will be announced the week of September 9th and the prize package includes:
- A Bulbrite sponsored co-branded email broadcast reaching over 14,000 lighting professionals (over $1500 value)
- A $250 coupon for Bulbrite Nostalgic Collection Bulbs
- A special “signature Showroom” profile on a dedicated Bulbrite Nostalgic microsite which will be launching in August
- Full reimbursement for all display expenses
“We saw an opportunity with the new Nostalgic Fixture Collection to educate showrooms on the value of merchandising bulbs with fixtures to make a positive impact on bulb sales. This contest is a creative approach to a practice we hope many showrooms are already using. Just like toys are never sold without batteries, lighting fixtures should never be sold without light bulbs. Whether the upsell is a unique Nostalgic bulb, as it is in this case, or an energy efficient LED alternative, consumers need to see them in application or they’ll never be aware of the limitless options available,” says Bulbrite President, Cathy Choi.
Be sure to visit www.facebook.com/Bulbrite starting on September 2nd to view participant entries and to cast your vote for your favorite Bulbrite Nostalgic Fixture Collection display!
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