Is it possible to be everything to every one of your customers?
It’s human nature to want to sell whatever is necessary to make customers happy and complete jobs. But, should you expand beyond your regular line card to be involved in more areas?
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip Business Blast on tEDmag.com is sponsored by SATCO.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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