Exclusive Features

Business Blast: Brand Marketing

Promises made. Promises kept.

That will lead to a branding that resonates with not only customers, but also potential customers.

Hosts Greg Ehrich and Michael Colligan discuss branding in our supply chain, how repetition becomes essential, and how to get customers and workers to understand your business.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip Business Blast on tEDmag.com is sponsored by SATCO.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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