Many times, decisions cost money, and then you have to start the process of making sure the cost of that decision will create the benefit you want to receive.
Marketing and merchandise can be the most difficult part. How can you decide the difference between “customers” and “fans” to make sure the merchandise you are providing has the value needed to make your message count.
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip Business Blast on tEDmag.com is sponsored by SATCO.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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