Every company wants to define its value by being at least a little different than other companies.
That could take a huge commitment from everyone who works with you, and that commitment could last for decades.
Regular contributors to the DistributED with tED magazine podcast Desiree Grace and Andrea Olson discuss that commitment, and how to sustain it.
Full disclosure: We decided to record this podcast with very little prep time since it was scheduled right after Olson had a differentiation meeting with one of her clients.
You can see part 1 of our Differentiation podcast by clicking here.
The DistributED with tED magazine podcast can also be heard on all podcast players.
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