While we would like to think our marketing messages are received by 100% of our planned recipients, and they are remembering 100% of what we are sending out, that’s not the truth.
In fact, the amount that people remember is actually 10%.
Dr. Carmen Simon, Founder of Enhancive and Chief Science Officer at Corporate Visions, has studied the neuroscience of marketing, detailing how the brain, eyes, skin, and heart react to marketing messages. Her work helps us understand how neuroscience impacts decision-making, engagement, trust, and memorability. Dr. Simon will be a keynote speaker at the upcoming NAED Marketing Summit, which is August 4-6 in San Antonio, Texas. Registration is still open for you to learn more about the neuroscience behind marketing, and you can register at www.naed.org/marketing-summit.
Dr. Simon joined the DistributED with tED magazine podcast to discuss her findings, and how we can pinpoint our marketing efforts to make that 10% as memorable as possible.
The DistributED with tED magazine podcast is also available on all podcast players.
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