DSG Hires Vice President of Sales – Electrical

PLYMOUTH, Minn. — Dakota Supply Group (DSG) has hired Mike Rode as its new Vice President of Sales for electrical products and services. This new leadership role ensures that DSG’s customers in the electrical business segment have a dedicated focus at the executive sales level. DSG is committed to providing a world-class customer experience that is specific to the needs of this customer group. Rode will be responsible for providing direct sales leadership across several of the industry segments that DSG serves, including electrical, utility, communications and automation.

Prior to joining DSG, Rode held several progressive leadership roles in his career in electrical manufacturing and wholesale distribution over the past 24 years. Most recently, he served as Vice President of Sales for Viking Electric Supply, while also serving on the Sonepar North American Product Management Team. Prior to that, he spent several years working in multiple leadership positions for General Electric and Eaton.

“Mike’s comprehensive industry knowledge coupled with his passion for performance and progressive change will serve as a key driver for better serving our electrical customers,” says Mike Meiresonne, DSG’s Chief Operating Officer. “He knows what it takes to help our customers succeed, and I am eager to see him put that experience to work.”