EB Horsman & Son is proud to announces the appointment of Steve Crocker as Chief Revenue Officer (CRO), effective May 16, 2024.
Crocker brings to the role more than 30 years of experience across multiple roles in the industry, including General Manager, Regional Manager, District Manager, Branch Manager, and Outside Sales. His varied roles have given him a deep understanding of sales, profit and loss (P&L) management, new business development, account management, and operational leadership within various sectors of the electrical industry.
In his last position, Crocker served as Senior Vice President, overseeing the sales and P&L aspects of the company’s construction sector. He managed a team of more than 1100 skilled professionals and was tasked with crafting and implementing the strategic vision and direction for the business.
He earned his Bachelor of Arts degree in Political Science from the University of Victoria.
In his new role at EB Horsman & Son, Crocker will play a pivotal role as a key member of the Executive Leadership Team. He will work closely with his colleagues to offer leadership, guidance, and support in implementing the company’s strategic objectives, aiding in the realization of EB Horsman’s long-term vision.
“Steve’s appointment as Chief Revenue Officer marks a significant step forward for EB Horsman & Son,” says Tim Horsman, President & CEO. “His extensive experience and strategic acumen align perfectly with our vision of driving customer experience and long-term enterprise value. We are excited about Steve’s appointment as CRO because it signifies our commitment to driving growth and enhancing our industry leadership. With Steve onboard, we’re laying the foundation for a thriving future, further solidifying our position as a leader in Western Canada’s electrical, industrial automation and process instrumentation industry.”
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