DALLAS—Rexel USA has announced a new regional alignment that supports the strong presence of Platt, Rexel C+I and Gexpro in 9 regions across the USA.
Effective January 1, 2018, nine regions within the U.S. will be aligned under the leadership of Jeff Baker in the West and Scott McLendon in the East, both reporting to Brian McNally, Executive Vice President and CEO of Rexel North America.
Each Region President will have responsibility for the branches of all three banners (Gexpro, Rexel C+I and Platt) within their region while each local branch will continue to operate under their current brand. The new Regions and Region President appointments are as follows:
| WEST – Jeff Baker | EAST – Scott McLendon |
| Northwest – Edgar Aponte | Northeast – Pat Davis |
| North California – Dave Mahoney | Southeast – Shawn Mumma |
| South California – Mike Hanna | Florida – Jackie Faulk |
| Mountain Plains – Eric Packer | Gulf Central – Bill Boykin |
| Midwest – Matt Holt |
Rexel Automation will remain under the leadership of Mark Daniel and will contribute to each region’s sales efficiency. The Automation APRs will continue to support the industrial and OEM customers with automation solutions, services and support and fit into the new regions for improved collaboration.
“The adoption of our new regions is an important milestone for Rexel USA,” says McNally. “This will allow our team to be nimbler to assure fast execution of customer needs across residential, commercial, and industrial customers with the combined proximity model, project support and specialty businesses… I am confident that our Region Presidents will lead their respective regions in exceeding goals, while collaborating together to better serve customers. They will develop a consistent offer plan that will improve inventory availability and customer service, allowing our customers to receive the highest level of support.”
Patrick Berard, CEO of the Rexel Group states: “This evolution in our sales and marketing approach will allow us to develop faster and more efficiently our proximity model, our project capabilities and our specialist approach. This new organization will see the alignment and deployment of our digital strategy. This evolution is more than simply a legal merger of entities; it removes past obstacles to growth and creates an opportunity to transform every customer into a multi-banner account and to optimize our network capabilities.”
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