Rockwell Automation (NYSE:ROK), a leading provider of industrial automation power, control and information solutions, announced today that it has entered into a new distributor relationship with PIMA Controls Pvt Ltd (“PIMA”) , a newly formed full line industrial automation distributor in Rajasthan, India. As part of the Rockwell Automation limited distribution strategy, this relationship will help to better serve customers in Rajasthan, India.
Customers in Rajasthan, India are now able to transition to PIMA for order placement, fulfillment, inquiries, full technical support and customer service. PIMA will provide added focus and value to customer relationships.
“In choosing PIMA, we selected a distributor with the capability and experience to enhance our strong standing in the Asia Pacific region and position us for long-term sustainable growth in Rajasthan , India,” said Meenu Singhal, General Manager, Market Access, India, Rockwell Automation. “We view our relationship with PIMA as a testament to our strong commitment to the region and look forward to working closely with PIMA to enhance our customer loyalty and to benefit our businesses. We warmly welcome PIMA into Rockwell Automation’s PartnerNetwork program.”
PIMA’s coverage and capabilities will improve Rockwell Automation’s limited distribution performance, which is a critical component of its business model. Moreover, the appointment of PIMA supports the Rockwell Automation Growth and Performance business strategy, which consists of enhancing market access, expanding its served markets and extending its geographic reach in this important region.
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