CHARLESTON, S.C. – Sonepar is proud to announce the launch of its first national customer appreciation initiative, January Jumpstart, running throughout the month of January across 12 Sonepar brands in the U.S. This exclusive sales event highlights the advantages of partnering with Sonepar and provides electrical contractors with special offers designed to deliver added value and savings.
“We’re kicking off the year with a bold campaign to help our customers save time and money,” said Heather Naida, SVP Sales, Marketing and Customer Experience at Sonepar USA. “Along with deals, we’ll remind customers we can help them get jobs done faster and more efficiently with our project management expertise and online tools, kitting, lighting design/build services, staging and storage, and more. We’re amplifying our customer value proposition, which is a true differentiator in the electrical distribution industry.”
In partnership with event sponsors Milwaukee Tool and 3M, January Jumpstart will feature exclusive offers, exciting live-demonstration counter events at flagship branches, and a sweepstakes with a grand prize valued at $5,000. The grand prize winner will receive two Milwaukee PACKOUT™ rack kits and four PACKOUT™ shelf and e-tracks that can be installed in a shop or van, as well as an assortment of 3M products (terms apply). The campaign will be promoted via streaming audio and Connected TV commercials, targeted digital advertising, branch signage, and live product demonstrations—ensuring customers experience the excitement both online and in-store.
“January Jumpstart is more than a sales event—it’s a clear demonstration of our commitment to helping customers succeed in the year ahead,” said Naida. “We understand the challenges they face and are focused on delivering solutions that address their most pressing needs.”
January Jumpstart builds on the strong momentum of Sonepar’s national advertising campaign, Our knowledge is ELECTRIC, launched in 2025 across all brands. The campaign continues to significantly boost both web and in-branch traffic and will be expanded in scope this year.
Sonepar’s participating brands in the customer appreciation month event include Capital Electric, Codale, Cooper Electric, Crawford Electric, Echo Electric, North Coast Electric, NorthEast Electrical, OneSource Distributors, QED, Sunrise Electric, Viking Electric, and World Electric.
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