tED magazine will continue to create digital-only issues for the foreseeable future.
In May of 2020, tED moved to a digital-only format because so many subscribers started working from home as a result of the pandemic. We definitely found no value in sending magazines to empty offices so they can gather dust while you are working from your home office.
Then in August of 2020, tED made the decision to move from 12 issues a year to 24 issues a year. At the beginning of each month, tED magazine provides the same coverage it has created for the National Association of Electrical Distributors for the past 55 years, including the Current, Sales, and Business sections, plus our columns from the NAED Chair, news about people in the association, and our project spotlight. In the middle of each month, tED magazine is created another issue that will take a deep dive into key issues that are impacting the supply chain. Past special topics include mentoring (August 2020), Marketing in the Time of COVID (September 2020), an in-depth look at the 2020 election (October 2020), E-Commerce (November 2020), Emerging From the Pandemic (January 2021), Spotlight on Amazon (February 2021), Adding Value (March 2021), and the Future of Leadership (April 2021).
The digital issues allow us to remain flexible in our coverage for you and create analysis to recent news within days of events instead of weeks. Digital editions allow us to cut the time we get the magazine to you since we are not delayed by the printing and mailing processes. It is the same tED magazine you have grown to trust, only now those issues are even more timely than ever before.
The digital editions are also free to all NAED members and their employees. You simply have to subscribe to the twice-monthly e-mail reminder that a new issue is available to stay on top of events in our supply chain. You can do that by clicking the “subscribe” button at the top of tedmag.com.
Remember, stories you read in the digital edition of tED magazine cannot be found anywhere else. It is exclusive content that we do not post on tedmag.com or “lightED”. Likewise, stories you see posted on our websites will not appear in tED magazine. The two will remain separate in our coverage, with a majority of news posted on tedmag.com and “lightED” being “same day” events, while tED magazine will continue to provide depth of coverage each month.
We are also proud to let you know that the American Society of Business Publication Editors has once again earmarked tED magazine as one of the best B2B magazines in the country for 2020. Regardless of the format, tED is committed to providing you the best coverage of our supply chain.
If you have questions or comments about tED magazine, tEDmag.com, “lightED”, the “DistributED with tED magazine” podcast, or our e-newsletters, please contact Publisher Scott Costa at 314-812-5311 or scosta@naed.org.