Here is the list of winners of the 2013 tED magazine Best Of The Best Awards, held Tuesday, August 6 during the NAED AdVenture Conference in Chicago.
Brand Awareness: Distributor $25 million to $200 million: Alameda Electrical Distributors (New Look, Same Great Service)
Brand Awareness: Distributor over $200 million: Van Meter, Inc. (It’s All About Building Relationships)
Brand Awareness: Supplier over $250 million: Legrand (Designed For You)
Creative Display: Distributor under $25 million: Vaughn Electrical Supply (The Experience Center)
Creative Display: Distributor $25 million to $250 million: Warshauer Electric Supply (Lighing Design Crew)
Creative Display: Distributor over $200 million: Summit Electric Supply (Scan Code and Download)
Creative Display: Supplier under $250 million: RAB Lighting (Slim Merchandising Display)
Creative Display: Supplier over $250 million: Southwire (SIMpull WireBARREL Wall Display)
Digital/Social Media Campaign: Distributor under $25 million: Swift Electric Supply (Social Media Campaign 2012)
Digital/Social Media Campaign: Distributor over $200 million: Dakota Supply Group (Contractor Portal-Work Order Generator)
Digital/Social Media Campaign: Supplier under $250 million: Madison Electric Products (Measurable Results With Social Media)
Digital/Social Media Campaign: Supplier over $250 million: Lutron Electronics (Social Media Presence)
Direct Promotion: Distributor $25 million to $200 million: Needham Electric Supply (Farm Light)
Direct Promotion: Distributor over $200 million: Summit Electric Supply (Texpansion!)
Direct Promotion: Supplier under $250 million: Service Wire (2012 Direct Mail Campaign)
Direct Promotion: Supplier over $250 million: Phillips Lighting (Smart Promotion)
Event: Distributor under $25 million: C.N. Robinson Lighting Supply (Don’t Miss the Bus!)
Event: Distributor $25 million to $200 million: Schaedler Yesco (Expo 2012)
Event: Distributor over $200 million: Irby (Wire Pulling Rodeo)
Event: Supplier under $250 million: Madison Electric Products (Innovation Roundtable)
Event: Supplier over $250 million: Lutron Electronics (Press Conference and Event)
Integrated Promotional Campaign: Distributor under $25 million: C.N. Robinson Lighting Supply (Don’t Miss the Bus!)
Integrated Promotional Campaign: Distributor $25 million to $200 million: Western Extralite (Leading Edge LEDs Now!)
Integrated Promotional Campaign: Distributor over $200 million: CapitalTristate Electrical Distributor (Energy Saving Work)
Integrated Promotional Campaign: Supplier under $250 million: Universal Lighting Technologies (EVERLINE LED Campaign)
Integrated Promotional Campaign: Supplier over $250 million: Legrand (Healthcare Campaign)
Literature/Selling Tool: Distributor under $25 million: Atlantic Electrical Supply (A Renewed Dedication)
Literature/Selling Tool: Distributor $25 million to $200 million: Alameda Electrical Distributors (Electrical Supply that Powers Your Bottom Line)
Literature/Selling Tool: Distributor over $200 million: Crescent Electric Supply (Vertical Market Sell Sheets)
Literature/Selling Tool: Supplier under $250 million: Hubbell Outdoor Lighting (LED Products Guide)
Literature/Selling Tool: Supplier over $250 million: LeGrand (Is Your Building RetroFIT?)
Literature/Selling Tool: Supplier over $250 million: Phillips Lighting (Margin Mix Improvement Tool)
Print Ad-Campaign: Supplier under $250 million: Columbia Lighting/Hubbell Lighting (LED Ads)
Print Ad-Campaign: Supplier over $250 million: Southwire (Social Media Campaign)
Print Ad-Single: Distributor over $200 million: Dakota Supply Group (Joining Forces)
Print Ad-Single: Supplier under $250 million: Alera Lighting/Hubbel Lighting (Daylight Harvesting Just Got Easier)
Print Ad-Single: Supplier over $250 million: Phillips Lighting (Dimmable LED PAR Lamp Ad)
Product Launch: Distributor over $200 million: Cooper Electric Supply (Lutron Sensors)
Product Launch: Supplier under $250 million: Universal Lighting Technologies (Everline LED)
Product Launch: Supplier over $250 million: Leviton (Zipline)
Public Relations/Community Outreach: Distributor over $200 million: NorthEast Electrical Distributors (Project Green Lights 2012)
Public Relations/Community Outreach: Distributor over $200 million: CapitalTristate Electrical Distributor (Wounded Warrior Project)
Public Relations/Community Outreach: Supplier over $250 million: GE Lighting (Women In STEM–Preparing for the Future with Confidence)
Public Relations/Community Outreach: Distributor over $200 million: Dakota Supply Group (Married to the Brand)
Public Relations/Corporate: Supplier under $250 million: Federal Signal (Revealing Americans’ Awareness and Preparedness Surrounding Emergency Situations)
Public Relations/Corporate: Supplier over $250 million: Fluke (2012 Press Summit)
Publication: Distributor $25 million to $200 million: Shealy Electrical Wholesalers (The Circuit)
Publication: Distributor over $200 million (CapitalTristate Electrical Distributor (CapitalTristateNow Magazine)
Website: Distributor $25 million to $200 million: Buckles-Smith (buckles-smith.com Redesign)
Website: Distributor over $200 million: CaptialTristate Electrical Distributor (CapitalTristateAdvantage.com)
Website: Supplier under $250 million: EverLast Lighting (EverLast Website 2.0)
Website: Supplier over $250 million: OSRAM Sylvania (sylvania.com Redesign)
Judge’s Choice: Distributor: Summit Electric Supply (Conduit Fill Tracker Mobile App)
Judge’s Choice: Supplier: Progress Lighting (Mobile App)
Best Presentation: Summit Electric Supply
Overall Supplier: Legrand
Overall Distributor: Van Meter, Inc.