Every weekday in December, tED magazine is counting down the Top 20 Stories of 2015. Below, the #10 most-viewed story of the year, originally published on August 11, 2015.
On Monday night, August 10, tED magazine handed out 50 “Best of the Best” marketing awards along with two “Best of the Best Overall” awards as part of the NAED AdVenture Conference. The nominations were judged by Hank Bergson, former President of NEMRA; Jan Niehaus, President of Communications by Design; Katrina Olson, who taught PR, advertising, and writing for 10 years at the University of Illinois at Urbana-Champaign; and Shad Thomas, President of Glass Box Research.
- Overall Distributor:
Womack Electric Supply - Overall Supplier:
Legrand - Brand Awareness, Distributor Under $100 Million:
Womack Electric Supply, “The Womack Advantage Brochure and Sales Sheets” - Brand Awareness, Distributor $100 million – $200 million:
United Electric Supply, “Brand Awareness & Brand Refresh” - Brand Awareness, Distributors Over $200 million:
Warshauer Electric Supply, “The Lighting Design Center at Warshauer Electric” - Brand Awareness, Supplier Under $250 million:
Service Wire, “2014 Direct Mail Campaign” - Brand Awareness, Supplier Over $250 million:
Fluke, “Fluke Connect App Launch” - Creative Display, Distributor Under $100 million:
Womack Electric Supply, “The Womack Advantage Posters” - Creative Display, Supplier Under $250 million:
Universal Lighting Technologies, “True Blue Merchandising Program” - Creative Display, Supplier Over $250 million:
Phoenix Contact, “San Jose CTC Displays” - Digital/Social Media Campaign, Distributor $100 million – $200 million:
Springfield Electric Supply, “Lighting & Design Campaign”
- Digital/Social Media Campaign, Distributor Over $200 million:
Van Meter Inc., “TechWorth Talking” - Digital/Social Media Campaign, Supplier Under $250 million:
Service Wire, “Daily Copper Close” - Digital/Social Media Campaign, Supplier Over $250 million:
Southwire, “Titan2 Integrated Product Relaunch” - Event, Distributor Under $100 million:
Electric Supply & Equipment, “RAOTM 2014 & Customer After Party” - Event, Distributor $100 million – $200 million:
CBT, “Springboro Open House 2014” - Event, Distributor Over $200 million:
Van Meter Inc., “exploreEXPO” - Event, Supplier Over $250 million:
RAB Lighting, “RAB Lighting Training Program” - Integrated Promotional Campaign, Distributor Under $100 million:
Womack Electric Supply, “The Womack Way” - Integrated Promotional Campaign, Distributor $100 million – $200 million:
Western Extralite, a Division of Border States, “Retail Store Transformed Into Major Regional Distribution Hub” - Integrated Promotional Campaign, Distributor Over $200 million:
Van Meter Inc., “Get Connected” - Integrated Promotional Campaign, Supplier Under $250 million:
Universal Lighting Technologies, “CENTO” - Integrated Promotional Campaign, Supplier Over $250 million:
Legrand/Pass & Seymour, “All INdustrial Product Line” - Literature/Selling Tool, Distributor $100 million – $200 million:
United Electric Supply, “Capabilities Brochure” - Literature/Selling Tool, Distributor over $200 million:
Warshauer Electric Supply, “The Basics of Lighting & Lighting Design” - Literature/Selling Tool, Supplier Under $250 million:
Universal Lighting Technologies, “JumpSTART Lighting Fixtures Marketing Kit (Part 1) - Literature/Selling Tool, Supplier Over $250 million (tie):
Burndy, “BUGS: Burndy Unique Grounding Solutions Kit” - Literature/Selling Tool, Supplier Over $250 million (tie):
Legrand/Wiremold, “Meeting Room Solutions” - Print Ad – Single, Distributor Over $200 million:
North Coast Electric, “AgriBusiness” - Print Ad – Single, Supplier Under $250 million:
Service Wire, “ServicePlex” - Print Ad – Single, Supplier Over $250 million:
Legrand/Pass & Seymour, “Industrial Solutions” - Print Campaign, Distributor Over $200 million:
Summit Electric Supply, “Gonzales Market Campaign” - Print Campaign, Supplier Under $250 million:
Shat-R-Shield, “Knot Your Average Lamp” - Print Campaign, Supplier Over $250 million:
Burndy, “2014 Advertising Campaign” - Product Launch, Distributor Over $200 million:
Graybar, “GBid” - Product Launch, Supplier Under $250 million:
Universal Lighting Technologies, “CENTO” - Product Launch, Supplier Over $250 million:
AFC Cable Systems, “MC Luminary Cable” - PR – Community Outreach, Distributor Under $100 million:
Womack Electric Supply, “Give a Kid a Bike Campaign” - PR – Community Outreach, Distributor $100 million – $200 million:
Springfield Electric Supply, “Habitat for Humanity House Build” - PR – Community Outreach, Distributor Over $200 million:
Mayer Electric Supply, “Richmond Food Bank Project” - PR – Community Outreach, Supplier Over $250 million:
GE Lighting, “Global Community Day” - PR – Corporate, Distributor Over $200 million
City Electric Supply, “ReBrand FreeBrand” - PR – Corporate, Supplier Under $250 million:
Universal Lighting Technologies, “Project51” - PR – Corporate, Supplier Over $250 million:
Phillips Lighting Canada, “Brighter for You” - Publication, Distributor Under $100 million:
Womack Electric Supply, “The Womack Way Newsletter” - Publication, Distributor Over $200 million:
Shealy Electrical Wholesalers, “The Circuit” - Publication, Supplier Over $250 million:
Lutron Electronics, “Lightshow” - Website, Distributor Under $100 million:
Standard Electric Supply, “Standard Talks Blog” - Website, Distributor $100 million – $200 million:
Springfield Electric Supply, “Springfield Electric Lighting & Design Website” - Website, Distributor Over $200 million:
City Electric Supply, “City Electric Supply Website” - Website, Supplier Under $250 million:
Orbit Industries, “Orbit Industries Website” - Website, Supplier Over $250 million:
Hubbell Lighting, “Redesigned Alera Lighting Website”
