World Electric Announces New Leadership Roles

TAMPA, Fla. — This year, World Electric celebrates 25 years of significant growth in the Florida and Georgia markets. In the last three years, World has acquired Electric Supply (Florida) and Advance Electric (Georgia), opened two new branches – with two more on the way, and built a 260,000 sq. ft. distribution center in Hialeah Gardens, Florida.

“As we continue to expand our capabilities and invest in infrastructure and people, we have made some important changes to our leadership team,” said Tammy Livers, President of World Electric.

Brandon Cox, in his 24th year at World Electric, has been named Vice President of Sales-Central and West Florida. Brandon and his team will be responsible for accelerating sales growth including new markets such as Solar and EV, new customer acquisition, and expanding growth with current customers.

Ben Austin, who joined Sonepar 12 years ago, has been promoted to Vice President of Supply Chain responsible for Supply Chain and Operations for Georgia and Florida. Ben manages all logistics including the Regional Distribution Centers, branch warehouse operations, transportation, and safety.

Jim Paolucci, who came to World from the Siemens sales organization, has been hired as Director of Gear Sales for World Electric. In his newly created role, Jim will be responsible for growing all sales in the gear category, developing services and solutions that deliver a differentiated value proposition to our customers, and developing internal gear specialists to increase our technical capabilities. Jim’s expertise in gear will position World Electric in services and solutions, new industrial markets, and project management.

Kevin Massey is now Director of Lighting Sales. Also in a newly created role, Kevin will be responsible for growth and expertise in the lighting category as well as best-in-class project management and software solutions to deliver a best-in-class customer experience in lighting and lighting controls.

Gabino Martinez has been promoted to Director of Operations, South Florida. In this expanded role, Gabino will focus on all South Florida warehouse and regional operations.