Recognizing Marketing’s Finest
FIFTY INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2020 CONTEST
Judging for tED magazine’s 2020 Best of the Best Marketing Awards Competition took place in late April and, for the first time in the competition’s history, over Zoom. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 50 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.
PRODUCT LAUNCH /
Distributor $401M to $700M
Springfield Electric Supply
Springfield Electric Supply’s marketing department wanted to create a communication/promotion for its Airmaster fans that would be effective in terms of both content and timing (during a heat wave). Customers were targeted with emails that contained information about the coming heat wave, preventing heat-related illness, and symptoms of heatstroke. The emails also promoted the company’s fan selection from Airmaster that linked back to landing pages that contained the offerings, safety information, and the product categories that hold the fan selection.
FROM THE JUDGES: “Good information with a subtle sales pitch. Very nicely presented.”
Distributor More Than $700M
OneSource Professional Services
To increase customer awareness of OneSource Distributors’s industry expertise and service offerings, the marketing team created a video about new services that highlights risks of noncompliance and how the services address these risks. Components of the launch included an email campaign, a landing page, uniforms/polo shirts with “OneSource Professional Services” embroidered on the front and back for employees in the field, and downloadable and printed literature.
FROM THE JUDGES: “Well executed with consistent messages and repetition of some images—which is always good. Comprehensive and easy to understand.”
Supplier Less Than $250M
Conduit Cutting Division Services
With the goal of promoting its cutting division and increasing awareness to contractors and end-users with interest in these services, as well as educating distributor customers and reps to help distribute the information, Electri-Flex photographed its cutting department and wrote up the service details in a press release and sell sheet. This content was also used to create a web page and a pull-up banner for trade shows. The information was disseminated via email, social media, and print and online trade publications.
FROM THE JUDGES: “Great photos with clear and con- cise benefit statements and very broad media coverage.”
Supplier More Than $250M
Leviton Load Center
After a successful launch of its first residential load center in 2018, Leviton was eager to expand its portfolio by introducing the industry’s first residential load center with integrated smart technology. To do this, Leviton embarked on a year-long integrated marketing campaign to create a multifaceted strategy that included two videos, attendance at the International Builders Show prefaced with embargoed media, a paid native content campaign, and an earned media campaign.
FROM THE JUDGES: “What really stood out for me is all of the earned media and awards…and not only that they earned it, but also how they leveraged it.”
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