Recognizing Marketing’s Finest
FIFTY INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2020 CONTEST
Judging for tED magazine’s 2020 Best of the Best Marketing Awards Competition took place in late April and, for the first time in the competition’s history, over Zoom. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 50 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.
Distributor $101 Million to $400 Million
Springfield Electric Supply
LD Testimonials & Commercials
In an effort to increase sales by driving consumers to a showroom and/or website where they can find information and purchase products for their projects and remodels, Springfield Electric Supply hired professional videographers to create videos with specific storylines and hired actors to portray the end-users in videos. They also reached out to showrooms for end-users that might be willing to share their stories/testimonials and hired an agency that could support traditional ad placement.
FROM THE JUDGES: “The videos are well done. The commercials were informative and I like that they used real people in the testimonials.”
Distributor More Than $700 Million
OneSource Professional Services
In 2019, OneSource Distributors launched Professional Services for the industrial market. To increase awareness, the marketing team created a video about the new services that highlights the risks of noncompliance and how the services address these risks. The video was included in an email campaign promoting the new services and was featured on a landing page that described the services in depth.
FROM THE JUDGES: “This is a great use of video. For a service like this, it really communicates a lot of volume. It’s relatable and surely helps to develop business where it might not otherwise exist.”
Supplier Less Than $250 Million
Control the Power in Your Kingdom
Intermatic leaned on a familiar visual that kept millions of viewers engaged for nearly a decade: the Game of Thrones opening sequence. The animated montage flows through key points on a map of the realm—but rather than King’s Landing and Castle Black, the video spotlights common commercial and municipal settings, highlighting specific products that are relevant to the application. The video was shared across social media channels, in direct-to-customer emails, and via paid advertisements.
FROM THE JUDGES: “This was really cool; the animation is amazing. I loved the use of their logo throughout. This video is really clever and creative.”
Supplier Less Than $250 Million
Topaz’s marketing team worked closely with product management to put together a list of the company’s electrical categories and prioritize the order in which videos were filmed. Over the course of nearly a year and a half, Topaz’s in-house videographer arranged visits to the Electrical Training Center in Copiague, N.Y., to film one or two videos at a time. Each of the five categories contains 12 to 15 minutes of video content, broken out into easy-to-absorb segments averaging two minutes each.
FROM THE JUDGES: “This was meant to be a repository where viewers can learn something new every day. These two-minute videos are a great way to do that.”
Supplier More Than $250 Million
Legrand North America
Furniture Power and Charging Solutions
Because people expect and need power and charging virtually everywhere, Legrand’s Crafted for a Connected World video demonstrates to commercial design professionals the growing need to provide customers and employees the convenience of power at their fingertips vs. the perimeter of the room. This video was on the company’s main Furniture Power solutions page, promoted on its social media, and used in email campaigns.
FROM THE JUDGES: “I like the problem/solution approach. The products are sleek—and this video shows just how convenient and sleek they are. The visuals show the company/product as very trendy and current.”
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