Recognizing Marketing’s Finest
FORTY-TWO INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2021 CONTEST
Judging for tED magazine’s 2021 Best of the Best Marketing Awards Competition took place in late April. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 42 entries were determined winners, with two companies—OneSource Distributors and ABB Electrification—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.
Springfield Electric Supply
Lighting & Design Website Upgrade/Integration
Springfield enhanced its Lighting and Design e-comm website to provide more transparency in order tracking and account visibility and create efficiencies in order placement for internal sales teams to take the order process from customer wish list to completion without duplicated work efforts. To accomplish these goals, the team integrated the website platform with the ERP system and then retrained users and used handouts and email communications to share the news with customers.
FROM THE JUDGES: “The site is user-friendly—very customer-focused—with a lot of good functionality. It was also supported by a strong marketing program.”
Van Meter Inc.
Creating Lasting Value Through Digital Commerce
To achieve the company’s overall goals, including having 10% of overall sales go through the website by 2025, Van Meter set a search for an e-comm solution by conducting internal and external research. After finding the right solution, an eight-month implementation deadline was set. The backbone of the launch communications was a messaging matrix for three key audiences—existing customers, inside sales, and outside sales—that helped identify, prioritize, and simplify the messaging strategy.
FROM THE JUDGES: “A smart, strategic move that was based on research and evaluation. Impressive results and a move that quickly generated new business.”
Supplier Less Than $250M
Universal Lighting Technologies
Explore the New UNVLT.com
To appeal to a new target audience, Universal conducted customer and market research and mapped a customer journey before creating graphic and brand standards, developing a design strategy, and creating 3D images for visual storytelling. Features of the new website include a clean, simple homepage design with an easy navigation menu and a Fast Quote page to capture leads. It was promoted via a teaser video, a press release, an e-blast, newsletters, paid media, and social media.
FROM THE JUDGES: “It’s a very robust and comprehensive site. Also…we love the video in the header and how the images are in the shape of a ‘U.’ ”
Supplier More Than $250M
Legrand North America
Electrical Solutions for Crisis Healthcare
To support a new market—temporary healthcare sites— the Legrand team created a dedicated landing page on the Legrand.us website for crisis healthcare. The easy-to- browse landing page features a clear message explaining its purpose with calls to actions, a case study, sales and literature downloads, and featured products. Google ads were used to drive traffic, and the internal sales team leveraged the page in their selling efforts.
FROM THE JUDGES: “This is very smart marketing— real solution selling. In a time when people were scram- bling to modify facilities in response to a crisis, Legrand stepped up with the products to do that.”
WEBSITE – Honorable Mention
G&G Industrial Lighting
New G&G Industrial Lighting Website
ABB Electrification Industries Landscape Website
GE Current a Daintree Company
New ProLine Portfolio
Southwire Company, LLC
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