Recognizing Marketing’s Finest
Here we present all of this year’s winning submissions, highlighting a different category each week.
DIGITAL/SOCIAL MEDIA CAMPAIGN /
Atlantic Coast Electric Supply (ACES)
12 Days of ACES
Partnering with Mike Holt Enterprises, the NFPA 2023 NEC Changes Seminar was designed to attract industry professionals and strengthen ACES’s reputation for delivering knowledge-driven solutions, but in late 2025, ACES identified that traditional, straightforward promotional messaging was not driving registrations or awareness at the desired level.
With this in mind, ACES reimagined its messaging as a digital-first, multiday social and email campaign inspired by the “12 Days of Christmas”: Rather than pushing a single static announcement, the campaign delivered information in short, engaging bursts over 12 consecutive days.
“12 Days of ACES” shifted internal strategy, demonstrating that educational marketing could be both informative and engaging, without sacrificing credibility.
“This campaign shows that a short-burst, holiday-themed digital push can energize a professional audience and drive tangible registrations for a technical seminar,” said the judges. “The decision to extend the momentum into paid Google Ads in January demonstrates strategic learning and a forwardlooking approach, reinforcing the brand’s reputation for knowledge-driven solutions.”
Agilix Solutions
Executive Advocacy in Action: Scaling Reach Through Leadership
Recognizing a broader shift in social media consumption where audiences favor authentic, human voices over corporate channels, Agilix activated its leadership as trusted messengers to amplify visibility, credibility, and engagement.
The core strategy was to transform two senior leaders into visible, consistent brand advocates on LinkedIn.
Over the 10-month campaign, the marketing team crafted more than 30 posts with the two senior leaders, maintaining a steady cadence of approximately one to two posts per month—consistency that played a key role in sustaining visibility and building audience familiarity over time and evolving the company’s social media from a corporate broadcasting tool into a dynamic, relationship-driven channel powered by trusted human voices.
The judges loved how “Agilix Solutions turned its executive team into authentic LinkedIn ambassadors, delivering a clear, customer-focused message that drove measurable growth in reach and engagement” and how “the initiative also strengthened brand perception and attracted talent, as feedback highlighted Agilix’s expertise, culture, and leadership credibility.”
Elliott Electric Supply
Topical Social Media
Looking to tie into the collective consciousness of the moment in a way that would stick out to customers, Elliott Electric Supply made a social media move to capitalize on two trending social media topics: the “Good Jeans” American Eagle campaign starring Sydney Sweeney and the Cracker Barrel logo change.
The posts were primarily aimed at customers who might have a perception of Elliott Electric Supply as “dry” and who are tuned into the cultural zeitgeist. This audience typically skews younger, an incredibly important group to the future of the business.
An image of Elliott Electric Founder and CEO Bill Elliott lying down in jeans was posted across all the company’s social media platforms during the height of the jeans controversy. A second post used the controversy of the Cracker Barrel logo change to express how Elliott Electric has and always will live up to its ideals and brand.
“The posts prove that a bold, culturally resonant social media push can dramatically lift brand engagement,” said the judges, who noted that “the campaign’s use of peak-time posting on all four platforms shows disciplined execution and a clear understanding of audience habits.”
Intermatic
PANELGUARD SPDs Protect Data Centers & Industrial Facilities
In 2023, Intermatic expanded its PANELGUARD Surge Protection line with a range of new and customizable industrial-grade solutions. In
2025, the marketing team took note of a rapidly growing industrial segment with huge sales potential: data centers.
To tap into this market, the team set out to create a set of engaging, shareable resources that would both grab the attention of prospective customers and educate them on how the company’s high-performance surge protection solutions could provide long-term value for their facilities.
Taking a three-pronged approach, the team centered the campaign around a trend-based thought leadership article, a humor-focused animated marketing video, and a technical sell sheet highlighting key installation points and applications.
“This campaign delivers a sharp, humorous, and data-driven reach that clearly outpaces its sales goals,” said the judges, who “particularly liked how the campaign used a trend-based thought leadership article to position industrial surge protection as essential, reinforcing the brand’s expertise.”
Cooper Lighting Solutions
Bringing the Best of Life to Light
Cooper Lighting Solutions’s “Bringing the Best of Light to Life” campaign was designed to support a high volume of both spec-grade and stock product launches across its portfolio. Rather than treating the launches as separate initiatives, a unified campaign platform scaled across products while maintaining a consistent narrative and brand voice.
Basing the campaign strategy on human-centered storytelling, it positioned lighting as an enabler of focus, safety, comfort, creativity, and connection across everyday environments.
The campaign was executed across Cooper Lighting Solutions’s primary social channels—with LinkedIn serving as the anchor platform—and all assets followed a cohesive visual and editorial framework aligned with the “Bringing the Best of Light to Life” theme, with select posts highlighting product managers and subject matter experts, adding credibility and a human element to technical content.
“This campaign demonstrates a masterful blend of human-centered storytelling and unified brand voice that elevates product launches across spec and stock lines,” said the judges, who particularly liked “how product managers and subject matter experts were featured in posts, adding credibility and a human touch that keeps the technical content relatable.”
nVent
Electrical Safety Month Webinar Series
Recognizing that electrical safety is such an important part of the nVent brand, the marketing team saw an opportunity to drive both awareness and lead generation around the company’s offerings by partnering with industry leaders to highlight this critical topic.
Primarily targeted toward electrical contractors, design engineers, OEMs, and distributors in North America, the campaign was anchored within a month-long, five-part webinar series, supported by a dedicated Electrical Safety Month landing page, email, social media, sales enablement and channel marketing tools, and a strategic partnership with the Electrical Safety Foundation International (ESFI).
nVent’s successful campaign not only increased awareness of the importance of electrical safety and highlighted its end-to-end solutions across business units, but also strengthened its partnership with ESFI.
“This campaign delivers a clear, unified safety message that effectively builds brand awareness, reinforces thought leadership, and drives measurable lead generation,” said the judges, who appreciated how the “reinforced partnership with ESFI underscores the customer-focused nature of the campaign and its success in building lasting relationships.”
Tagged with awards, Best of the Best, marketing