Recognizing Marketing’s Finest
Here we present all of this year’s winning submissions, highlighting a different category each week.
WEBSITE /
United Electric Supply
UE Times
While UE Times already existed as an internal information site, it was largely folder based and no longer aligned with how employee-owners were working within the Microsoft ecosystem, making documents and resources previously linked through UE Times outdated and difficult to maintain.
The strategy for UE Times was to provide a centralized, cloud-based resource accessible to all employee-owners any time and from anywhere, supporting a more connected and informed workforce.
Executed with a focus on consistency, usability, and long-term adoption, UE Times now leverages SharePoint to create a centralized, trusted employee hub while embedding governance and ownership across the organization.
“The UE Times website overhaul demonstrates a clear, customer-centric redesign that strengthens United Electric Supply’s internal brand presence,” said the judges.
DSG
Milwaukee Tool Brand Page Experience
DSG was planning a digital promotional campaign—the Milwaukee Flash Sale—and needed a more cohesive and branded online experience to support it.
This created an opportunity to develop a dedicated brand page that would not only improve customer experience, but also serve as a centralized destination for campaign traffic and future marketing efforts.
The approach focused on aligning vendor collaboration, brand consistency, and user experience to improve engagement and conversion.
Partnering with Milwaukee Tool to identify priority products and messaging, DSG created a layout that balanced brand storytelling with product access and ensured consistency with Milwaukee’s standards within dsgsupply.com.
“The Milwaukee Tool brand page on dsgsupply.com delivers a cohesive, engaging digital experience that drives measurable results,” said the judges.
Light Efficient Design
Solera Solar Lighting Website Redesign
Light Efficient Design’s marketing team collaborated to identify opportunities to improve both the visual appeal and functionality of the Solera website.
The redesign strategy focused on three key areas: strengthening Solera’s brand identity through updated colors, fonts, and refreshed logos; modernizing the overall visual design of the website; and expanding website content by adding new pages and sections that were missing from the previous version.
With more than 50,000 website visits since the redesign, average website views per month increased by more than 40%, and average active users on the website increased by more than 48%.
“The Solera Solar Lighting website refresh demonstrates a cohesive, brand-aligned redesign that delivers clear objectives, enriched content, and measurable growth—an exemplary ‘Website’ entry,” said the judges.
Acuity
Education Market Website
The strategy behind Acuity’s Education Market page focused on building a centralized, user-friendly webpage that brings together all recommended education solutions in a single location.
The goal was to not only create a one-stop shop for education lighting and controls, but also incorporate interactive functionality that increases engagement and usability.
Execution began with the launch of the webpage in September 2025, followed by a promotional campaign starting in October 2025.
In 2025, the page generated ap – proximately 3,250 visits and achieved an average time on page of two minutes and 20 seconds, exceeding the engagement goal.
“The Education Market page delivers a highly focused, user-centric website that surpasses engagement targets while showcasing real-world success,” said the judges.
Legrand
Legrand Data Center 360 Markets Landing Page
The Legrand Data Center Markets page was reimagined to transform a static browsing experience into an interactive, visual environment that mirrors how data centers are designed and built along with showcasing Legrand’s multibrand full line of data center solutions.
The strategy focused on immersing users in a realistic, 360° digital data center environment where Legrand solutions are embedded directly into the spaces they serve.
Functioning as a digital selling and education tool for both external customers and internal sales teams, the page garnered more than 23,000 total sessions and more than 16,000 total users in 2025.
“Legrand’s new data center site turns a typical product page into an interactive, immersive learning tool that instantly captures attention and clarity,” said the judges.
VIDEO – Honorable Mention
Halco Lighting Technologies
Controls Ready Troffer & Retrofit Kit Product Video
Atkore
Regionalized Website
Tagged with awards, Best of the Best, marketing