Chris Marlow has joined ABB Installation Products, leading its U.S. channel organization and strategic initiatives focused on further strengthening relationships with electrical distribution and retail partners. He and the account management team will work with partners to enhance the customer experience through service and loyalty programs as well as sales strategies and training.
“The Installation Products Division has made significant investments to expand manufacturing capabilities and capacity, drive innovation and sustainability, and bring products closer to customers,” said Deni Miller, Senior Vice President of Sales, ABB Installation Products Division. “With ongoing growth in our U.S. operations, partner relationships are essential to our go-to-market strategy. Chris’s strong leadership, relationships and industry experience will propel our efforts of providing unrivaled channel support.”
Marlow joins ABB with more than 22 years in the electrical industry and experience partnering with top distributors, contractors and agents across North and South America. Most recently, he led strategic growth for Cerrowire, a Berkshire Hathaway company. Prior to that role, Marlow held various sales and sales leadership roles at Southwire.
Marlow shared, “I’m fortunate to join a team with a long history of innovative electrification solutions that contractors and installers rely on every day. As Channel Director for ABB Installation Products, I look forward to collaborating with the channel management team responsible for the balance of ABB Electrification’s portfolio and continuing to grow our connections in the industry. Working together with our partners, we will make the purchase decision synonymous with ease of doing business.”
Marlow is a Georgia native with a bachelor’s degree in marketing from the University of West Georgia and an MBA from Auburn University.
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