AD Celebrates 100th Member to Go Live With E-Commerce Solution

AD Celebrates 100th Member to Go Live With E-Commerce Solution

WAYNE, Pa. — Within only four years of its launch, AD is announcing its 100th member is now live on eCommerce powered by AD eContent Service.

AD launched the initiative in 2016 to support members along the complex journey of creating their digital presence, developing and refining content, setting up web storefronts, getting expert consultation and partnering with expert service providers. AD’s eCommerce program is one more way to help independent distributors stay competitive and relevant.

Starting with 200,000 stock-keeping units or SKUs at the program’s launch, AD’s eCommerce program now supports 4.8 million SKUs across 8 divisions.

The 100th member distinction goes to Winkle Electric Company, celebrating its 75th anniversary this year.

“Winkle Electric Company designed our new site based on customer feedback, making our digital branch one that is easy to use,” Winkle Director Larry Teaberry Jr. said. “The site enables buyers to easily find the products that they are looking for, compare and buy as well as self-service actions such as request a quote, print an invoice, or purchase past products.”

Winkle Director Richard Teaberry said, “With over 250,000 products live on Unilog’s CIMM2 platform, we created a usable and customer-friendly site that allows our sales team to focus on more strategic sales.”

With e-commerce trending as an increasingly preferred method for researching and purchasing in the business-to-business arena, AD’s initiative continues to help its members modernize their digital strategy in an efficient way with the help of a team of experts.

AD’s chairman and CEO Bill Weisberg said the program adds tremendous value for members.

“AD is all about helping our members have an advantage so they can win,” Weisberg said. “I’m so proud of the efforts of our whole team, our members, supplier partners and associates, who are all in to make sure this initiative – and our members – succeed.”

Jack Templin, president of the Industrial Business Unit and chief programs officer, talked about the meaning of this milestone for AD.

“This milestone underscores AD’s commitment to supporting our members’ growth objectives, “he said. “Our team has built a huge database of enriched and up-to-date product content that is optimized for search by users, organized for how customers make purchases, and includes all the comprehensive data they need to compare products and make purchases,” Templin said. “We’re thrilled to reach this milestone and are eager to help the next 100 members join the digital sales space. If you’re even considering it, I encourage you to reach out to our team.”

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