Amazon Responds To Story

Following a “Exclusive Feature” that was posted this week, Amazon sent writer Bridget McCrea what it calls a “follow up to give more context.”

The story focuses on the Amazon Dash program, which Amazon expanded in recent weeks, despite some criticism from a variety of areas, including what if a child repeatedly presses the Dash button or how practical is it to have these buttons all over your home. The story goes on to point out that innovative companies, like Amazon, are willing to “try new things even when the odds are against them.”

Amazon PR representative Katie McFadzean sent this reply to our story:

“The Dash Button program is a great success from a customer adoption/usage and brand growth perspective. In June, we announced that orders, brands, categories and selection expanded. To give more historical background — After launching Dash Button in March 2015 as an invite-only program with 18 brands, the program opened up to all Prime members in September, in addition to adding more brands. Then, in March of this year, we announced there were over 100 Dash Buttons available. And then in June, we added more than 50 new brands to the program. To give you a sense for how customer use is growing — in March, we announced that Dash Button orders were occurring once a minute; and then three months later we announced that Dash Button order frequency doubled; now occurring twice a minute.”


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