PREMSTAETTEN, Austria, and MUNICH, Germany – ams OSRAM is taking a pivotal step in further expanding its brand presence through a strategic licensing partnership with EURES GmbH. This collaboration marks a notable milestone in ams OSRAM’s brand licensing strategy, enabling the launch of OSRAM-branded consumer battery solutions across European markets starting mid-2025.
As part of its long-term vision to unlock new revenue streams and strengthen brand equity, ams OSRAM established “IP Offerings” in 2025 — an autonomous operating unit dedicated to managing and strategically expanding the company’s brand licensing activities. The initiative is designed to increase the visibility of the OSRAM brand which represents innovation, quality and reliability, through new product categories and markets.
The brand licensing partnership with EURES GmbH, a leading distributor and logistics expert, is an important step underlining this new strategy. EURES will serve as the exclusive licensee for OSRAM-branded consumer battery solutions, including standard and rechargeable batteries, button cells, and portable power banks in Europe.
“This partnership is a substantiation of our IP Offerings strategy,” said Antonius Reittinger, Head of IP Offerings at ams OSRAM. “By licensing the OSRAM brand to trusted partners like EURES GmbH, we are extending our valuable legacy of excellence into new consumer segments. It’s about making the OSRAM brand even more accessible, more visible, and more relevant to everyday consumers.”
The collaboration allows ams OSRAM to focus on its core competencies in lighting and sensor technologies while leveraging the strength of its iconic brand to create new business opportunities. The deliberate selection of licensees ensures that products bearing the OSRAM name meet the company’s high standards.
EURES GmbH, based in Filderstadt, Germany, provides deep market expertise and a strong distribution network, making it the ideal partner to bring OSRAM-branded consumer battery solutions to end-customers across Europe. With this agreement, EURES will offer the most comprehensive range of OSRAM-branded consumer battery solutions available in the region. Customers can expect to see OSRAM-branded consumer battery solutions in stores beginning mid-2025, further broadening the brand’s presence and trust in the consumer electronics space.
To learn more about ams OSRAM’s brand licensing program, visit the webpage: https://ams-osram.com/support/brand-licensing-program
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