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Blog: How to Nurture Happy Customers

By Bridget McCrea

According to Forrester Research, only 37 percent of brands received good or excellent customer experience index scores from their customers. Sixty-four percent got a rating of “OK,” “poor,” or “very poor.” And according to research firm RightNow, about 89 percent of customers began doing business with a competitor following a poor customer experience.

Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. At any moment, an unhappy customer can share their opinion with the masses through social media and the web and negatively affect your business. Read 10 Ways to Make Customers Fall in Love with Your Business here.

As your distributorship adds more customers and employees, you add links to the customer service chain. That creates the potential for growth, but also the potential for poor service along the way. That’s why creating a customer service policy and adhering to it is so important. In Entrepreneur Magazine’s 30 Ways to Show Your Customers They’re Always Right, you’ll find steps you can take to ensure that your clients receive excellent service every step of the way.

Editor’s note: Read the first part of this blog, Are Your Customers as Happy as They Could Be?

McCrea is a Florida-based writer who covers business, industrial, and educational topics for a variety of magazines and journals. You can reach her at bridgetmc@earthlink.net or visit her website at www.expertghostwriter.net.

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