FARGO, N.D. — Border States Electric (BSE), a wholesale electrical product and solution supplier, launched an e-commerce website to support its customers with online tools.
The website offers a catalog of more than 215,000 products and online tools for desktop and mobile use to help BSE customers see pricing and material availability, view open orders, and develop project lists and templates.
The e-commerce website exists to improve the way BSE’s customers purchase supplies, manage their inventory, and conduct their work.The new e-commerce website replaces an outdated e-commerce tool and is made for business-to-business processes but with typical business-to-consumer e-commerce usability.
BSE developed the website to fulfill three goals for its customers:
- Save money
- Save time
- Increase productivity
Improved functionality features product-specific search, product-specific search results filtering, entire site search, “My Lists” (custom ability to create product lists for easy ordering), order review, invoice review, and “Quick Order” (one-time part number entry that adds items directly to a cart).
See the video for more information about the new e-commerce website.
BSE supplies products and services to construction, industrial and utility customers. The 100 percent employee-owned company is the eight largest electrical distributor in the U.S. as rated by Electrical Wholesaling magazine, with more than 1,900 employees and 82 branches in 16 states. Corporate headquarters are located in Fargo, N.D.
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