Border States has introduced an all-new brand across its digital footprint.
See below for an overview of the new logo and identity…
Our new logo is a nod to our past, and a visual representation of our unified organization and the energy we carry into the future. The corners form the shape of a compass to reflect our growing national presence. We are one big warehouse — coast to coast — ready to partner with you in your unstoppable world.
You can expect to see our new logo appear across the country in our locations in the coming months. We look forward to this evolution and continued partnership with our customers, manufacturers and communities.
Treat your business as our own.
When the world needs more, you provide.
Your work is complex, time-sensitive and critical.
Your work never stops. It can’t.
Our work is to move you forward through a promise to treat your business as our own.
That promise means:
Accountability during the everyday and unrelenting commitment during the not-so-everyday.
Flexibility to meet you where you are, adapting our approach to your unique challenges.
Experts alongside you during the first hour of the project, and collaborators you depend on in its eleventh.
Transparency that proves your best interest is always our priority.
Relationships grounded in authentic human connection.
We are the employee-owners you can rely on in your unstoppable world. Your success is our success, and we don’t rest until you — and your customers — are taken care of.
Border States. For the unstoppable.