Earlier this year, the NAED Education & Research Foundation (NERF) announced the Next Level Now Campaign, an industry-wide effort to develop insights, tools, and services that support the needs of the modern distribution channel. For more than 50 years, the Foundation has been a vital outlet for education, training, and research for the electrical industry. This initiative will expand its ability to serve a more advanced and sophisticated channel, as distributors explore and develop new capabilities to optimize their businesses and keep pace with customer expectations and needs.
Border States Leads the Way
The Foundation is honored to recognize Border States for its lead commitment of $500,000 to jump-start the Campaign. We are also pleased to acknowledge Jason Stein, EVP of Sales and Marketing and Immediate Past Chair of the Foundation, for his continued leadership as the Distributor Chair of the effort. To date, the Campaign has generated more than $3,500,000 in pledged support from 14 distributors.
“With the world becoming more electrified and digitized, our industry is provided greater opportunities than ever before,” Stein said. “The ability to navigate these changes is our opportunity, and our customers deserve and expect a great experience. I believe the NAED Foundation is uniquely positioned to explore these trends and help us navigate the complexities of a Connected Business. We can try to address these challenges ourselves, or we can work collectively as an industry to address them. Pooling our knowledge and resources will accelerate solutions to ensure we remain the channel of choice for our customers.”
If you would like to learn more about the Next Level Now Campaign, please email NERF@naed.org to receive additional information.
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