Bulbrite has launched a new website, www.Bulbrite.com, as the centerpiece of its rebranding launch at January 2017 Lightovation.
The new website is a comprehensive overhaul, with the goal of making it the most user-friendly and inspiring in the industry. With this goal in mind, the new Bulbrite.com features a clean, simple look with a captivating homepage that captures the essence of Bulbrite’s new brand with a focus on lighting as an experience.
The website features significant new tools including a robust product filter, product comparison tool, and an on-demand specification sheet generator. With several thousand product SKUs to navigate, site visitors now have over twenty-four (24) product filters to help navigate their search. The new filters include voltage, wattage, finish, base, bulb shape and more. The new site also gives users the ability to compare up to four (4) products side by side to see which bulb best suits their needs.
The website is also content rich with a customer portal login that houses the tools customers need. In line with Bulbrite’s commitment to education, additional information on legislation can be found in the LEARN area of the website which also includes a link to lightopedia.com, Bulbrite’s proprietary online education center.
Other user-friendly features include a store locator as well as an energy savings calculator.
Bill Drysdale, Vice President of Sales and Marketing, is optimistic about how the new website will influence the end-user: “We completely redesigned the website to enhance the user experience for our customers. We are excited for this launch, and know that this easy to navigate site will increase value to an exciting new level for the customer.”
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