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Business Blast: The Art Of The Sale

What works better for you: the detailed bid proposal or the condensed, one-page proposal?

Sometimes, that answer depends on the customer. Some want every detail, while you can always get into details with other customers.

It leads to making sure you are understanding not who your customer is, but what your customer wants.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip Business Blast on tEDmag.com is sponsored by SATCO.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

 

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