Cape Electrical Supply Announces One-Name, One-Brand Strategy

CAPE GIRARDEAU, MO — Cape Electrical Supply Company has announced a “One-Name, One-Brand” Strategy that consolidates the company’s 19 locations under their flagship name. Some of Cape Electric’s acquired locations had retained original trade names during the transition and conversion period. All 19 locations operating across seven states will now carry the Cape Electrical Supply name.

Cape President and CEO, Kyle Thoma, offered the following perspective: “We want to have a clearly focused brand in the market and our efforts to bleed this in over a period of time have been successful. Part of this strategy is to define our mission to the three segments we serve. To customers, we are a solutions provider in the electrical wholesaling market. To vendors we bring value to the chain. To our employees, we offer an environment of growth and stability.”

Cape most recently acquired Utility Power, a dedicated utility distributor located in Decatur, Alabama. The company also rolled out a new, full-line Bowling Green, KY., location in 2013. The Bowling Green facility consolidated an existing utility location with a new commercial and industrial product offering.

Cape Electrical Supply was founded in 1953 in Cape Girardeau, Missouri. They are a full-line distributor of electrical and communications products serving construction, industrial, utility, and data-com markets.  The company continues to operate two lighting showrooms under the Southfork Lighting brand name.

For more information, please visit our website: www.capeelectric.com

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