DistributED: Catching Up With Brian Rooney
John Eggleton Becomes New NAED Board Chair
DistributED: Unplugging From Work
How to Compete in an Industry of Sameness
As a lighting distributor or manufacturer, what can you offer, do, and promote that's truly different? Here are just a few ideas…
Boosting Your Distributor’s Value-Added Proposition, Part I
By Bridget McCrea Going the extra mile for customers is a no-brainer in this competitive distribution landscape, but when everyone else is battling it out on price alone, how can…
Copper Prices Drive Higher
By Jim Williams The price of copper steered higher to start the week thanks, in part, to the electric car. The red metal drove higher to start the week after…
Fueling Rational Discourse on Blue-Light Hazard
What one lighting research group has to say about claims by the medical community that LED lights are hazardous.
Marketing Momentum: What B2B Can Learn From B2C
By Katrina Olson Granted, there’s a big difference between deodorant and switches. But are the customers really that different? The same person/contractor who’s buying Old Spice is buying your products.…
Welcome To The Wild, Wild West!
In the world of LED lighting, one analyst believes it will be three to five years of rapid changes and consolidations before things settle down.
Be Afraid. Be Very Afraid.
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Industry expert Justin King believes that distributors should be "terrified" following the recent launch of Amazon Business Prime. Here's why and how he suggests they compete with the online giant.