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DistributED: Forecasting Season
Leff Electric Doubles Down on Lighting
Cleveland-based Leff Electric is among the many distributors investing in its lighting upgrade capabilities to ensure a competitive edge.
Boosting Your Distributor’s Value-Added Proposition, [...]
By Bridget McCrea Going the extra mile for customers is a must in today's competitive business environment. Here's how distributors can develop and sell value-added service menus that customers can't…
How to Compete in an Industry of Sameness
As a lighting distributor or manufacturer, what can you offer, do, and promote that's truly different? Here are just a few ideas…
Boosting Your Distributor’s Value-Added Proposition, Part I
By Bridget McCrea Going the extra mile for customers is a no-brainer in this competitive distribution landscape, but when everyone else is battling it out on price alone, how can…
Copper Prices Drive Higher
By Jim Williams The price of copper steered higher to start the week thanks, in part, to the electric car. The red metal drove higher to start the week after…
Fueling Rational Discourse on Blue-Light Hazard
What one lighting research group has to say about claims by the medical community that LED lights are hazardous.
Marketing Momentum: What B2B Can Learn From B2C
By Katrina Olson Granted, there’s a big difference between deodorant and switches. But are the customers really that different? The same person/contractor who’s buying Old Spice is buying your products.…